Project Title: Business Geographics

Client: Starbucks Coffee Company

Platform: ArcView 3.x and ArcView Spatial Analyst

Summary: Integral GIS, Inc. developed a GIS based and site-location modeling system for the Starbucks Coffee Company. These new applications were designed to produce analytical maps of store suitability, or put another way, to reveal areas in North America where locating a new store would have the greatest probability of succeeding.

Result: These new applications enabled site-location analysis for all of North America. In an iterative manner, analysts were able to modify variables and their weights to arrive at a comprehensive understanding of store behavior. An additional benefit of these new applications was their ability to batch process metropolitan statistical units (MSAs) for the entire country, thereby saving many months of personnel time in analysis and map production. We are now developing the next generation model for Starbucks.